Events Marketing Management Assignment Example | Topics and Well Written Essays - 3750 words

Events merchandising Management - Assignment ExampleThe main purpose of this paper is to drop a line a Marketing Plan and Plan Report for a launch event of a tender Master programme in Events Marketing Management. The event shall take place on London metropolitan University premises in June 2006. The underlying assumption is that there will be launch of the programme in June 2006, and the main goal of promotion securities industrying stick out is to make positive public opinion and cognisance towards Programme launch by this date. The London Metropolitan University unavoidably to implement an integrated marketing plan to achieve a level of 100% enrolment at the Course during its first year, in frame to do this it need to strategically categorise the potential students into various segmented aras. Consideration also needs to be presumptuousness to the large number of students who have not decided on whether they want to pith the Course. The plan advises what methods need to be used along will how they need to be implemented to bump the oerall objectives of the plan.The theoretical part or this paper will analyse the plan written in terms of academic marketing theory. Following are the key terms and concepts explained they could be found over marketing plan in vow of appearance. The main distinction of this marketing plan is in its totality objective - promotion and marketing of new Masters programme. Since it is not a tangible product or service, more or less characteristic points will be considered further.Context Analysis determines the overall strategic direction, it must be a comprehensive and through analysis of the background situation1, therefore consideration must be given to the market, customer, company (internal) and general environment (external) contexts. 2It examines the marketplace and the companys preferred overall approach to achieving its objectives in the light of market conditions and competitor behaviour3. .Promotional Objectiv esThese are specific goals that need to be achieved during the timescale of the overall plan. It is important that these goals are clearly understood and accepted by everybody involved. All of these goals need to be measurable in order for the organisation to establish whether they have achieved the overall goal. The SMART objectives are a set of guidelines to assist in touchstone goals.4 (Appendix 1)Corporate Objectives The corporate objective is normally included within the mission -statement and normally stems from the purpose of the organisation.Marketing Objectives Marketing communication objectives are specific communications tasks to be achieved among a defined audience to a defined extent and within a specific time frameCommunication Objectives should Enhance the get a line or reputation of a product or where promotional efforts are seen as a