Company: Bembos

Peru has several unshakable food chains that compete with the North Ameri fucking fast food chains like McDonalds and Burger king. One of the best local anesthetic competitors is Bembos. Bembos sells burgers, fries, chicken sandwiches, the usual fast food, but with plenty of Peruvian opinion and style. Bembos is the comp either that I chose because its a successful business. Its the reapion of all the Peruvian fast food restaurants nationwide. Bembos has its unique twist that combines American flavor with our cuisine.The purpose of this essay is to show the theoretical feign, facts analysis and the proposed decisions for the company. If we sidetrack with Bembos history, Bembos was established in 1988, with its first restaurant opening in the Miraflores dominion of Lima. Bembos mixes in spices with their meat, giving the patty a distinct taste and appearance. For example, their burger called Bembos a lo pobre includes a fried egg and fried plantain with the lettuce and tomato. The Bembos Parrillera is a burger topped with chorizo.Bembos meals primarily come with French fries or yuquitas (made from yuca root). As their website states, they can be found all over the Lima bea. They as well as deliver fixs to private houses. On the other hand, Bembos has 30 restaurants in 6 cities, mostly in Lima. In July 2007, it had opened a restaurant in the center of Cusco, becoming the first national or international fast food establishment in the city. Bembos has recently opened restaurants outside of Peru, determined in India and Panama. Bembos prosperity allows it to ask for loans and be able to afford them.As I mentioned before they took this advantage and made an investment of expanding its growth in the international market. Bembos marketing plan relies on the fact of being eternally the number one, having propagandas and commercials on TV all over Peru. Their theoretical model relies on its 4ps, which means equipment casualty, place, promotion and product. They focus on having a close location, in a nice and commercial area that can attract race. Bembos places are big and colorful and have a parking lot. They are easy to recognize because of its colors and style.When it comes to quality, they try to offer, in this case, larger hamburgers with wagerer quality but with a slight much expensive price than McDonalds, KFC, and Burger King. The strategy they use is by satisfying their costumers needs, by having unsloped prices for their big hamburgers and asking for their preference. Bembos is always trying to get better as epoch goes by. They never get stuck into the analogous product they continue renovating their products and offers. They have in mind that people will eventually get bored of having the same products, in this case, each year they come up with a divers(prenominal) soft of hamburger, salad or ice cream.Moreover, they also have a unafraid relationship with people that have power in the government, in order to avoi d problems with them. Moreover, Bembos has never had any issues with the environmental people because of polluting the environment and living organism cruelty. Its always very important to take into account, that Bembos should even be considered not only a fast food restaurant, but a restaurant in general, since they just dont offer hamburgers or ice cream, but they also offer salads.Therefore, that makes them approach for a bigger market, in case someones on a diet, they can eat in Bembos too. When it comes to the human resources and financial area. So far, theyve done much(prenominal) a great job, since its never been reported that theyve had any kind of trouble in those areas. Bembos employees are friendly and they offer to the customer a good service. They are trying to make customers happy when they come to Bembos. In conclusion, the main keys of success for Bembos are high profits, good quality and service, wise to(p) marketing strategy, and good relationships.Also, theyve always had a clean reputation, since theyve never been issued with any person, like getting intoxicated and the like, which makes them have a great escort for their costumers. Plus, they have a great staff, the workers are very nice people who make the costumers want to come back, whichs essential, since if we offer a good service, people will want to come back, and itll eventually create more sales, whichs essential for all kinds of businesses.